Buy template
Our Work
Features 1
Features 2
Features 3
AI
Solutions 1
Solutions 2
Solutions 3
Platform
Contact 1
Contact 2
Contact 3
Our Work
Strategy
Managed Service
Case Studies
AI
Sparq Creative Studio
Platform
Discovery
Outreach
Workflow
Analytics
Creators
Fabulate Pay
F100
Blog
About Us
Contact Us
Log In
Sign up
I'm a brand
I'm a creator
I'm a Talent Manager

Say goodbye to old marketing

Podcast
posts

Episode 24: Are We Entering the Post-Influencer Era?

Influencers aren't disappearing, but what makes someone influential may be changing. In this episode, the team explores the backlash to OpenAI's first influencer brand trip, the evolution of influence in an algorithm-led world and why credibility, expertise and genuine human perspective could become more valuable than follower count.

Influencers aren't disappearing, but what makes someone influential may be changing. In this episode, the team explores the backlash to OpenAI's first influencer brand trip, the evolution of influence in an algorithm-led world and why credibility, expertise and genuine human perspective could become more valuable than follower count.
August 20, 2026

Episode 23: Is the Future of Innovation Coming From the East?

Innovation has traditionally been viewed as something that starts in the West and travels east. But what if that direction is reversing? In this episode, the team explores how China and Southeast Asia are increasingly setting the pace across technology, commerce and creator marketing, and why looking east could give marketers a preview of what's coming next.

Innovation has traditionally been viewed as something that starts in the West and travels east. But what if that direction is reversing? In this episode, the team explores how China and Southeast Asia are increasingly setting the pace across technology, commerce and creator marketing, and why looking east could give marketers a preview of what's coming next.
August 14, 2026

Episode 22: Can Influencer Marketing Actually Be Measured?

Influencer marketing investment is growing, but can marketers actually prove what it's delivering? In this episode, the team explores why there is no single metric for creator marketing success, how brands can build measurement frameworks around real business objectives, and why AI, closed-loop attribution and predictive analytics are shifting measurement from reporting what happened to predicting what will work next.

August 14, 2026

Episode 21: Has AI Changed Marketing, or Are We Just Using Better Tools?

AI is everywhere in marketing, but has it actually changed the way businesses operate, or are we simply using better tools to do the same work? In this episode, the team explores the difference between AI adoption and AI transformation, why workflow redesign matters more than prompts, and why human creativity has become even more valuable in an AI-powered world.

Influencing Outcomes Episode 21: Has AI Changed Marketing, or Are We Just Using Better Tools?
July 30, 2026

Episode 20: Has Australia's Under-16 Social Media Ban Actually Worked?

Six months after Australia's world-first under-16 social media ban came into effect, the team revisits one of the biggest public policy debates of the past year. Drawing on new research, government data and international developments, this episode explores whether the legislation has achieved what it set out to do, and why protecting young people online requires far more than legislation alone.

July 22, 2026

Episode 19: Creators, Sport and the Future of Digital Discovery

With the FIFA World Cup underway, the team explores how creators are reshaping sport, digital discovery and the future of the internet. From FIFA's creator-first strategy and Google's Search Profiles to Meta's paid subscriptions, this episode examines where the creator economy is heading next.

July 16, 2026

Episode 18: Building Audiences Through Authentic Storytelling with Amy Dickinson

In Episode 18 of Influencing Outcomes, the team is joined by creator, entrepreneur and Social Summit co-founder Amy Dickinson (TikTok: @amzdicko) to explore what it really takes to build an audience in today's creator economy. From authentic storytelling and community building to creator monetisation, reality television and the future of the creator industry, the conversation offers practical insights for both brands and creators looking to build lasting influence.

Episode 18: Building Audiences Through Authentic Storytelling with Amy Dickinson

In Episode 18 of Influencing Outcomes, the team is joined by creator, entrepreneur and Social Summit co-founder Amy Dickinson (TikTok: @amzdicko) to explore what it really takes to build an audience in today's creator economy. From authentic storytelling and community building to creator monetisation, reality television and the future of the creator industry, the conversation offers practical insights for both brands and creators looking to build lasting influence.

June 25, 2026

Episode 17: From Creator Economy to Creator Infrastructure

In Episode 17 of Influencing Outcomes, the team explores two major signals that the creator economy is entering a new phase of maturity: Accenture Song's acquisition of Whalar and LinkedIn's launch of its Creator Marketplace. The discussion examines why investors are increasingly backing creator-led businesses, the growing role of creators in B2B marketing, and the rise of AI-generated influencers as regulators begin demanding greater transparency. The episode also features a deep dive with Intender CEO Phil Oren, unpacking how social search, AI-powered discovery and changing consumer behaviour are transforming the future of search.

June 18, 2026

Episode 16: TikTok World, Fake Followers & Platform Control

In Episode 16 of Influencing Outcomes, the team unpacks the rapid evolution of generative AI, the rise of TikTok Shop and the growing global tension between platforms, governments and digital identity. From Meta’s mass removal of fake followers through to debates around algorithmic control and social media scrutiny at international borders, the conversation explores how trust, visibility and influence online are becoming increasingly interconnected.

May 29, 2026

Episode 15: The Future of News, AI & Creator Trust

In Episode 15 of Influencing Outcomes, the team unpacks the growing tension between platforms, governments, AI and audience trust. From TikTok World and the rise of creator led entertainment through to the News Media Bargaining Code and the impact of synthetic content, the conversation explores how media systems are struggling to keep pace with the technologies reshaping them.

May 14, 2026

Episode 14: Trust Issues: AI, Creator Deals & Platform Power

This episode unpacks three stories shaping the creator economy, from platform power shifts to failed creator deals and the growing impact of AI on how audiences engage with content. It explores what is changing across platforms, creators and brands, and what marketers should be rethinking as the space continues to evolve.

A deep dive into AI, YouTube strategy, creator monetisation and brand risk, and how these trends are redefining trust and performance in the creator economy.
April 30, 2026

Episode 13: The Rise of the Midlife Creator

Creator culture isn’t just for the young anymore. This episode looks at the rise of midlife creators, unpacking what drives growth, why consistency matters, and how experience, trust and relatability are opening up new opportunities for both creators and brands.

Episode 13: The Rise of the Midlife Creator
April 9, 2026

Episode 12: YouTube - Creator Marketing’s Blue Ocean

YouTube’s been in the game forever, so why does it feel like the biggest opportunity right now? This episode unpacks what’s changing behind the scenes, and why brands should be paying closer attention

Episode 12: YouTube - Creator Marketing’s Blue Ocean
April 2, 2026

Episode 11: Influencing Outcomes

What does it actually take to last in the creator economy? This episode moves past growth metrics to unpack the mindset, structure and decisions behind building something that holds its value over time.

March 27, 2026

Episode 10: Influencing Outcomes

Creators are no longer just part of the media mix, they’re reshaping how it works. This episode looks at the growing tension between sports rights and digital influence, how AI could redefine product discovery, and why the industry is being pushed to finally standardise how creator marketing is priced.

Episode 10: Influencing Outcomes
March 19, 2026

Episode 5: Influencing Outcomes

Episode 5 examines how creators are driving full-funnel outcomes with Amanda Bosch, exploring how large organisations use creators as long-term assets, where creator content outperforms brand ads, and what it takes to turn creator investment into measurable commercial results.

Influencing Outcomes Episode Four: Why Creator Pitches Are Leveling Up with Lydia Feely
December 18, 2025

Episode 4: Influencing Outcomes

Episode 4 explores the rise of structured, commercially rigorous creator pitches with Lydia Feely, revealing what marketers now expect in the pitch room, where capability gaps are emerging, and how transparency, governance and technology are reshaping the next phase of creator marketing.

Influencing Outcomes Episode Four: Why Creator Pitches Are Leveling Up with Lydia Feely
December 4, 2025

Episode 3: Influencing Outcomes

Episode 3 unpacks the new power shift in creator marketing with Genevieve Day, exploring how creators are evolving into full-scale businesses and how agencies deliver value in a fast-changing commercial landscape.

Influencing Outcomes Episode 2: Creators, Capital and the New Power Shift with Genevieve Day
November 24, 2025

Episode 2: Influencing Outcomes

Episode 2 unpacks the evolution of creator marketing with AIMCO’s Patrick Whitnall, examining how governance, regulation and industry maturity are reshaping the way brands, creators and agencies work together.

Influencing Outcomes Featuring Patrick Whitnall
November 17, 2025

Episode 1: Influencing Outcomes

Episode 1 unpacks the collision of culture, data and creativity with Eugene Healy, offering fresh insights for marketers and creators alike.

Episode 1 of Fabulate's Podcast Influencing Outcomes, Featuring Eugene Healey
November 11, 2025